Much like email acquisition, there’s a little prep work involved in order to maximize your marketing initiatives. In doing so, you can encourage higher engagement and conversion rates from the get-go.
Mobile Acquisition Pre-Launch Checklist
Here are a few items we recommend you finalize and have on hand before you venture into the depths of SMS marketing and acquire mobile subscribers on DojoMojo.
✓ Welcome Offer
Marketers will often provide a sign-up offer to motivate subscribers to join their email and SMS marketing program. This could include a discount, free trial, or VIP access to products. Remember to make this offer unique to one channel.
✓ Coupon Code
Planning to use a coupon code in your welcome offer? Ensure that the logistics are all squared away before you begin promoting your SMS marketing program. Check that your coupon code is correctly set up in your payment processor, across your marketing materials, and is tracking correctly in your reporting!
✓ Artwork and Advertising Banners
As with all marketing promotions, an eye-catching banner will elevate the visuals of your marketing efforts. As you’re growing your list, you want to be sure you’re maximizing your opportunities to attract people to your SMS marketing program.
✓ Your Welcome Message
Welcome messages–your initial text to those who freshly joined your list – is greatly important not only because it’s your first impression for new customers, but it’s also a strategic place to help you reach your conversion and sales goals. For a short message service (SMS), you’ll have about 160 characters to work with, so you’ll want to make your message short and sweet!
All set to go? We’ll show you how to acquire SMS subscribers through your sweepstakes.