DojoMojo’s SMS Marketing plans are designed to give you the flexibility you need to meet your engagement goals. SMS Marketing plans are credit-based, and credits cover all of your text message marketing activities. As text messages are handled by blocks, the number of credits you use will vary on the type of message––SMS or MMS–– you send and the length of the message.
You will use one (1) credit for SMS messages and three (3) credits for MMS.
SMS Blocks with Standard Alphabet letters and symbols
SMS messages are handled in message blocks. Standard messaging blocks are limited to 160 characters. Any standard alphabet letter, symbol, or space is considered a single character.
For larger messages that go over and above 160 characters, the message is broken down into 153-characters parts––blocks–– and sent individually. Most modern phones will link and rebuild the multiple blocks together so that they appear as a longer, single SMS message in recipients’ phones.
Example: If you send a 175-character message, it will be sent in two parts, one with 153 characters and the other with the remaining 22 characters. This message will require two (2) credits total.
SMS Blocks with Emojis and Special Characters
SMS messages containing emojis and special characters are limited to 70 characters per block. Unlike standard alphabet letters, emojis use extended encoding and require twice as much data.
Again, for larger messages, with emojis, the message is broken down into smaller parts, this time into 67-characters parts.
Example: If you send a 71-character message with an emoji, the message will be sent in two parts, one with 67 characters and the other with the remaining 4 characters. As credits handle DojoMojo messaging plans, this message will use two (2) credits total.
Picture messages, or multimedia messages (MMS), are different in that you are now sending out media files, including JPEGs, PNGs, and GIFs. The character count for MMS increases from the standard 160 to 1,600, which is excellent for sending longer messages. You will use three (3) credits from your balance for MMS.