A few tips to keep in mind:
Treat it like Dodgeball. Larger brands are constantly receiving invitations to campaigns. Do everything you can to stand out. Look the part – make sure your numbers (list size, etc.) are updated so when they review your brand profile, you’re putting your best foot forward. Always pair your invitation with a message explaining the brand would fit with the other partners (and you!). Emphasize the intangibles – if you’re easy to work with and willing to go the extra mile to succeed, you may win out over another campaign host who simply brings a larger list size to the table but is unresponsive or disorganized.
Bring the pot-roast. If you have a smaller list size compared to the potential partners you're inviting pair your invitation with a compelling prize or something else to increase chances of acceptance. There is more to bring to the table than just a large email list and it is important you emphasize that in your communications with the host.
Choose your battles. Be thoughtful about who you invite to partner. Ensure they complement your brand's audience, similar list size, and that they have a high probability of accepting. If your list size is 50,000, it's probably not a good use of your time to write a long tailored invitation to a brand with a list size of 300,000.
1. Ensure your landing page is shiny and new
Navigate here by going to My Partnerships > Create Partnership > Host a Giveaway campaign.
Ensure that you fill out the information fields properly so that interested brands can find your campaign (i.e. using the right Industry tags, approximate launch date, etc.). When creating the landing page, make it look as complete as possible. A good strategy here is to fill out what type of prizing you're looking for so that brands can easily see if they are a good fit. See example below:
2. Begin Inviting Partners
Navigate to Explore > Brands. Use the filters on the righthand side to ensure you're looking for partners that complement your brand well.
Stand out by personalizing the invitation rather than just sending the custom form.
For more resources on finding the right partners, see our in-depth article here.
3. Create Partnership Agreement
After you invite a potential partner, you'll need to wait for them to take action on their end. If they want to join your campaign, they will click "Interested" in the invite you originally sent. This will also prompt the brand to put in the following information:
- List size - how many people in your audience can we expect will learn about and enter the campaign?
- Partner rating (if applicable) - have past Hosts and partners rated you as great to work with? (We'll ask you to rate your Host too!)
- Expected Entries - how many entries can the brand drive? This is generally 1% of list size or based on previous campaign performance.
- Social Reach - how many social media followers will see this sweepstakes if you share it?
- Proposed prizing contribution
If their application is up to snuff (their prizing fits the theme and its value is high enough to interest subscribers to enter), you can work on accepting them.
Go to your campaign tile > Actions > Manage Partners > Select the brand to create an agreement
For more information about Partnership Agreement, see this article.
As partners join, be sure to update your landing page and official rules.
Check out our tips for finding great Partners and applying to their sweepstakes.
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