Tracking Links are the customized URLs that allow entrants to access the sweepstakes landing page. You’ll use the Tracking Links to create your promotions by linking them to images (Creative Assets) to promote the campaign to your audience.
You will need to do this for every channel promotion you agreed to in your Partnership Agreement, but note we have created a link for every possible promotional channel in case you and the Host decide to add more.
Note you’ll also see a task in your Task List for every promotion you’ve agreed to, which you’ll mark as complete after you’ve shared it with your audience on that date.
To create a promotion you'll add a Tracking Link to a Creative Asset and embed it into a social post or ad.
1. Locate the Creative Asset
Open the Campaign Dashboard and look for the Links & Files tab. Generally, the Host brand will create the images, which will be saved to the Creative Assets section.
Once you've found the correct image, download it.
2. Add the Creative Asset to your Facebook/Instagram/Twitter post
Upload the asset into a draft Facebook post (if you’re sharing on Facebook), or into a Banner Ad, if you’ve agreed to post one.
3. Add the Tracking Link to your Creative Asset.
Copy the appropriate Tracking Link and link it to the Creative Asset or post. For example, if you agreed to share the sweepstakes on Facebook, you'd use a Facebook Tracking Link and your Facebook Asset.
Remember to only use the correct Tracking Link for that specific promotion. Failure to do this will mean you won’t get credit for the entries that come from your audience and will affect analytics.
4. Test and Schedule
Test and schedule your send so that it will be shared with your audience on the day you agreed to promote the sweepstakes to that channel.
Pro tip: we’ve found that social media posts posted manually, outside of scheduling tools generally see better engagement.