Merge Tags are data fields that can be collected through DojoMojo and sent to your ESP through your integration to help you segment your list, personalize your sends, and optimize your email marketing.
In order to set up merge tags, you'll need to integrate with MailJet. Click here to learn how to if you haven't already.
To set up merge tags, first navigate to your account in MailJet. Then follow these steps:
1) From your Contacts page, click on ‘Contacts Properties’.
2) Click the ‘Add a new property’ button.
3) Enter the property information and click the 'Add' button.
4) In DojoMojo, in the merge tag settings, for Value in Mailjet enter the fields Name from Mailjet.
For more information about custom fields in MailJet, visit their help article here.