Merge Tags are data fields that can be collected through DojoMojo and sent to your ESP through your integration to help you segment your list, personalize your sends, and optimize your email marketing.
In order to set up merge tags, you'll need to integrate with Blueshift.
To set up merge tags, first navigate to your account in DojoMojo. Then follow these steps:
1) In DojoMojo, in the merge tag settings, for Value in Blueshift enter the fields Custom Field Name from Blueshift or any value you'd like to represent the field. Custom Fields will automatically be created with whatever you add.
For more information about custom fields on Blueshift, visit their help article here.