Merge Tags are data fields that can be collected through DojoMojo and sent to your ESP through your integration to help you segment your list, personalize your sends, and optimize your email marketing.
In order to set up merge tags, you'll need to integrate with Active campaign. Click here to learn how to if you haven't already.
To set up merge tags, first navigate to your account in Active Campaign. Then follow these steps:
1) Click “Lists” in the top menu to navigate to Lists Overview.
2) Click the “Manage Fields” button
3) Click the “New Custom Field” button in the top-left corner
4) In DojoMojo, in the merge tag settings, for Value in Active Campaign enter the fields Personalization Tag, excluding %, from Active Campaign.
For more information about custom fields on Active Campaign, visit their help article here.