So you've been invited to join a sweepstakes as a partner...Congratulations!
Partner brands participate in and promote the campaign (shares links to the campaign with their audience) and therefore receive emails. Sometimes, a prizing partner (i.e. a hotel etc) will contribute prizing in exchange for entries.
It's free to be a Partner on DojoMojo with our Basic plan, but Essential and Premium users will have access to more powerful features.
If you'd like to move forward, be sure to accept your campaign invitation. When you receive an invitation to join a giveaway, you'll receive both an email and a notification on your DojoMojo dashboard. Simply accept this invitation to join the campaign, and other partners will be notified.
The key to being a great partner is clearly communicating with your host to make sure that expectations around promotional efforts are aligned. You'll want to be in agreement as to what you’re promoting (sharing the campaign with your audience via social, email etc) and when. You’ll also want to be very clear on what assets you’re providing, if any, and making sure everyone is 100% clear on what you’re contributing to a campaign. Usually, these terms will be laid out in a Partnership Agreement.
This is especially true when it is your first time working with a new partner (or if you’re new to DojoMojo). Most partnership marketing mishaps are a result of poor communication between partners. To prevent this, always over-communicate to make absolutely sure that all parties understand expectations of one another before the campaign begins. Waiting until the campaign is over to communicate is a surefire way to build bad relationships.
Things partners usually do / What you're signing up for
Even if you are just a passive participant in a campaign, you have several important responsibilities. You’re on the hook for creating your own unique tracking links and scheduling your promotional activities across various channels.
As a partner, you'll be expected to:
1. Finalize Partnership Details
- In the Campaign Manager, preview the sweepstakes landing page and make sure you’ve reviewed the Official Rules.
- Make sure your logo looks good on the landing page, and update your logo in your Brand Profile if necessary.
- Let the host know what prize you’ll contribute (usually product or a gift card).
- You may be asked to sign a Partnership Agreement to confirm your promotional obligations and prizing contribution.
2. Prepare to Promote the Campaign
- Integrate DojoMojo and your Email Service Provider - newly acquired emails will be automatically added to your email list.
- Confirm with the host when you’ll promote the sweepstakes and on what channels.
- Create a Tracking Link for every date and channel you'll use to promote your campaign. These are the links you'll share with your audience. Each of these tracking links will have a unique UTM code associated with it so you will be able to track the performance of each and every tracking link you send out. This will enable you to understand the value of sending communications at certain times or over certain channels and further refine your promotions to suit your audience.
- Create a “dedicated” promotional email and social media posts to share the sweepstakes with your audience. The Host will provide you with creative assets to include in the email. Use your Tracking Links for links to your landing page.
3. Promote the Giveaway
- A participant’s main job once a campaign is live is to fulfill their promotional obligations – send those tracking links on the day you’ve committed to, on the channel you said you’ve share it on!
This goes without saying, but failing to fulfill your promotional obligations isn’t fair to your other partners and will make brands less likely to work with you in the future (it's also super unfair and a major bummer!).
- Schedule your email promotion in your Email Service Provider and social channels, sending a test email to yourself beforehand to ensure everything is working correctly.
- You might have to promote the campaign multiple times across different channels, so be sure to coordinate with your host.
4. Watch your Email List Grow + Onboard your Entries
- See how many emails and new followers you’ve acquired with DojoMojo’s powerful analytics.
- Welcome new readers to your email list with a warm welcome and curated content.
- After you've acquired new emails using DojoMojo, it's time to start reaching out to your new audience If you have an ESP integration set up, your emails will automatically be added to your distribution list.
Here are some tips for onboarding new emails:
- Try sending users educational or relevant content first, to build trust before you send purely marketing emails.
- Send your first emails as quickly as you can after you've acquired them, so that your brand is still top of mind for the consumer.
- Don't send too many emails too quickly, as this will lead to higher unsubscribe rates.
- Set up automatic drip campaigns for newly acquired emails.
- Coordinate the timing of your send with the other brands so that your new audience is overwhelmed by too many emails. Limiting your sweepstakes to 5 or 6 partners also helps solve for this.
When the giveaway is closed, the host will pick a winner and coordinate delivery of the prize.