What's an ESP Integration?
With an ESP (Email Service Provider) integration, each entry you collect goes to your ESP - no downloading and uploading big spreadsheets of emails into your ESP required.
How do I set one up?
If you are or have access to a developer, you can create your own custom integration.
Why should I use it?
ESP integrations make it possible for your welcome series of marketing emails to be triggered as soon as a new email address from the sweepstakes is added to your list. This means that Someone who has just entered your giveaway will have your logo fresh in their mind. This makes it easier to capture their attention and increases awareness of your brand.
The longer you wait, the more stale your message becomes to a potential customer. Digging through a busy inbox, entrants may forget who you are and unsubscribe.
Most importantly, uploading large lists into your ESP can make your ESP think you are buying lists to spam (yuck!). Uploading lists can lead to being flagged by your ESP and can result in deliverability issues.
Cool, but I prefer to download my entries and upload them into my ESP.
You can manually download entries in a .CSV file format whenever you’d like during the campaign.
If you do upload a list into your ESP, always upload in small sections to avoid problems with your ESP. Learn more about email deliverability.