What is a Tracking Link?
A Tracking Link is a custom URL generated by DojoMojo that allows anyone to access your giveaway's landing page. What makes a Tracking Link so important is that DojoMojo adds a simple bit of code to each URL that allows DojoMojo to track each visitor to the landing page and see who is entering your giveaway. This is what allows us to accurately let each brand know how many entrants they have driven toward a particular campaign. If you want credit for the entrants you contributed towards a campaign, you need to use the correct Tracking Link.
Tracking Links are also important because they generate accurate analytics for your brand. Since the piece of code in the custom URL tracks each visitor to the landing page, it's what allows you to view how many entrants come from different promotional channels. For example, the Tracking Link you create for a Facebook promotion will let you know how many individuals entered your campaign by clicking on your Facebook promotion. This is helpful as you grow your list and seek to optimize your giveaway campaigns.
Create the links each partner will share with their audience to promote the campaign. Every brand and each channel a brand uses needs its own unique Tracking Link to track accurate analytics and collect entries.
You can generate tracking links in DojoMojo from the Tracking tab within the Campaign Manager.
As the Host, you have the ability to create Tracking Links for all brands involved, or each brand can create Tracking Links for their own brands. You'll want to communicate your choice to participating brands so no one is duplicating efforts.
Create a Tracking Link
Select the Brand and promotional channel (newsletter, social media) the link will be used for. The brand field will automatically populate to your brand, but you can switch it to a Partner brand if you're creating links for them.
The Impressions field below the promotional channel will automatically populate with the reach/impressions information you or the Partner have provided in your Brand Settings (i.e., your number of Twitter followers or size of your dedicated email send). You can also edit this manually.
Add a date for when you plan to share the giveaway through the specific promotional channel. This is optional and does not affect the validity of the link; however, assigning a date helps your Partners know when you plan/they should plan to promote the giveaway.
Click Save to save this tracking link. It will now appear in the summary of tracking links at the bottom of the page:
Share your Links
Partners will see their links in their own setup pages. If you prefer, copy the link to send it to your Partners to be shared through that channel.
To put the links in an easy to share spreadsheet, use the Export button and all links will download to a .csv file.
Promote with your Links
On the day each you've agreed to promote the campaign, simply copy and paste the Tracking Link into your social media post or newsletter. View entry data in your analytics.
Deleting a Tracking Link
To delete a tracking link, click Campaigns in the upper right Navigational Bar and navigate to your Current or Upcoming Campaign. Find the Campaign you'd like to edit, and click the Edit button.
This will open the Campaign Manager (a smaller version of it if you are a Partner). Find the Tracking Link you want to delete, click Edit. This will bring up a small window where you can click Delete Tracking Link.
Campaign Hosts can add Tracking Links for any partner, but can only delete their own Tracking Links. Hosts can do this on both live and upcoming campaigns.
Partners can add Tracking Links for their own brand only, and can delete their own Tracking Links. Partners can do this on both live and upcoming campaigns.
By default, we append Google Analytics UTM tags to the tracking URL so that Google Analytics can track campaign behavior. If you'd like to remove these parameters from the URL, contact us at firstname.lastname@example.org.
Be careful not use the Preview Landing Page URL Link as a campaign tracking link. Instead, generate unique tracking links and distribute them individually to your partners.
As a host, you'll need to make sure that any creative assets and media plans (if you're using one) are shared with partners. Limited to email, lots of back and forth and large file sizes make it tough to stay organized.
Examples of things brands might share as part of coordinating a campaign:
- Email images, used in newsletters to promote the campaign
- Images for sharing and promoting the campaign on Instagram, Twitter, Facebook or Pinterest
- Media plans or spreadsheets containing everyone's Tracking Links, promotion dates - these can be generated in the Tracking List tab.
Sharing Assets with Campaign Partners
If you like, you can also help prepare to promote the campaign by saving all campaign assets at a glance with the Assets tab in Campaign Manager.
To attach an asset, simply upload it. Anything you add will be visible to all partners and accessible here for 30 days before being deleted automatically.
You can attach any file type up to 5MB in size.
Mojo Tip: Give your file an easily recognizable name before you upload it (for example, "Instagram_1800px_Hawaii") to make it easy for