What's a Minimum Entry Threshold?
One of the keys to successful partnership marketing is ensuring transparency and fairness among brand partners. While rare, it's frustrating when partners who don't meet promotional obligations receive all the same new emails as those who do promote the campaign.
To ensure a fair campaign, the Host can set a Minimum Entry Threshold for each Partner. This means that the Partner brand must drive a set number of entries from their promotional email/posts before they will receive any new emails from the campaign.
For example, if the Host brand sets Acme Company’s Minimum Entry Threshold to be 5,000 entries, than 5,000 people must enter the contest from Acme Company’s promotions before any new email addresses will be sent to Acme Company’s email service provider (if using an ESP integration) or be available for Acme Company to download.
We'll send a reminder to the Partner brand:
- When the threshold is met and entries are available in their ESP or via download.
- If the giveaway is within 4 days of closing and they are short of the minimum
- If the giveaway has closed and the Partner has not met the minimum, and won't be receiving their entries.
Creating a Minimum Entry Threshold
Once partners have been added to a campaign, the host is able to assign them individual Minimum Entry Thresholds. To assign thresholds, head to the Partners tab of the Campaign Manager.
In the Partners tab, you can review your accepted partners and assign Minimum Entry Thresholds. To assign individual thresholds, click the Edit button next to a partner. From there, you can set, edit, or remove a Minimum Entry Threshold.
If you want to set a Minimum Entry Threshold, click the Set Minimum button. A window will pop up that prompts you to enter the number of emails that brand will be required to deliver before they can start receiving new emails from the campaign.
After you’ve selected a number, click Set and Notify. This will create a Minimum Entry Threshold for that specific partner. It will also send an email to that partner letting them know that a Minimum Entry Threshold has been created for their brand.
Each brand’s Minimum Entry Threshold needs to be individually created by the host. While the host can view the threshold for each brand, the partners will only be able to view their own Minimum Entry Threshold.
To Edit or Remove the Minimum Entry Requirement
Only the Campaign Host can edit or remove the Minimum Entry threshold requirement.
To edit or remove the minimum requirement, navigate to the Partners tab of the Campaign Manager.
To edit the threshold, update the updated number of emails you'd like to acquire and click Set and Notify. We’ll send them a note to let them know of the change, but you’ll want to communicate this and update any partnership agreements accordingly.
To Remove the Minimum Entry Requirement, enter the number 0 and hit Set and Notify. This will remove the Minimum Entry requirement (we're working to improve this interaction!)