A Media Plan is an optional but helpful resource when coordinating promotion of a campaign across multiple partners or channels.
A Media Plan is usually a spreadsheet that includes:
- the name of each brand participating
- the channel they're using to promote the campaign (email, Twitter, Facebook)
- the date when each brand will promote on each channel
- Tracking Links for each channel
On DojoMojo, the Tracking Links tab of Campaign Manager can be easily exported to create a simple Media Plan in seconds. Simply create your Tracking Links and then click Export.