How do you Promote a campaign?
A participant’s main job once a campaign is live is to fulfill their promotional obligations – to share those Tracking Links on the day you’ve committed to, on the channel you said you’ve share it on. The Host is responsible for communicating when everyone should promote.
For example, if you've agreed to promote your campaign in a dedicated email to your list, on the send date, email a link to the campaign (along with whatever image or creative asset you're using) to your email list, offering them all a chance to win.
As your partners do the same, anyone from their audience who enters will opt-in to receive email communications from you, too.
This should probably go without saying, but if you've committed to promoting the campaign, please do so. Failing to fulfill your promotional obligations isn’t fair to your other partners and will make brands less likely to work with you in the future.
Promoting with a "dedicated" email
A dedicated email is an email that promotes your giveaway campaign to your email distribution list. This is usually a large image hyperlinked with a button (Call to Action or CTA) that uses the Tracking Link to links the button to the landing page.
1. Write a compelling subject line
You'll need to write a subject line that is relatable to your audience, entices them to open the email and enter the giveaway. We suggest including adjectives like "ultimate" or "amazing." You should also highlight the prizing. For example, "Win an Ultimate Trip Week in Maui!".
2. Access your creative assets
Your creative assets are the images that the host creates to promote the campaign. These images are usually the featured content of an email or a post on your social accounts.
Hosts usually create many different sizes so that the same image can be used in emails as well as social promotions. If you require a specific image size or format, be sure to communicate with the host. If the host doesn't send you creative assets, check the Assets tab of the Campaign Manager.
3. Make sure you link the email using the correct Tracking Link
Your email promotion needs to be linked using a Tracking Link, or else no one will be able to access the landing page and enter the giveaway. You can access these in the Tracking Links section of the Campaign Manager, shown below.
The Dedicated tracking links are automatically created for each brand on the campaign. If you want to create a different tracking link (for a Newsletter promotion, social media, etc.) you can do this by clicking "Create Promo Link" in the blue box. Most hosts expect each brand to promote at least once via a dedicated email send, all other promotions being encouraged but not mandatory. Check with the host of your campaign to ensure promotional obligations are mutually understood.
Important Note: If you use the incorrect tracking link, it may confuse DojoMojo’s analytics. This runs the risk of misattribution of your entries to the host’s entries. For example, if you accidentally hyperlink the "Instagram Tracking Link" to the creative asset in your Dedicated Email send, the emails you generate will likely be misattributed to the host brand's entries by default under "Preview Promotion entries" in the Analytics for the campaign. Not only will this cause confusion, but it will likely hurt your "estimated entries" metric that is shown publicly on the platform. This metric is pulled from each campaign in which you are a partner to average the number of emails you drive to campaigns. Brands use the "estimated entries" as a benchmark for inviting or declining potential partners to join a campaign. To guarantee your entries are properly attributed to your brand, ensure you have the correct tracking link for the promotion type.
What's a Creative Asset?
A Creative Asset is a design that Partners will share and use to promote the campaign to their audience. These include:
- Email images, used in newsletters or "dedicated" emails about the sweepstakes
- Images for sharing and promoting the campaign on Instagram, Twitter, Facebook or Pinterest
A sample Creative Asset for an email promoting the sweepstakes.
Share Creative Assets with Partners
Part of campaign coordination is sharing creative assets and media plans with partners. When limited to email, lots of back and forth and large file sizes make it tough to stay organized.
As an alternative, you can share and view all campaign assets at a glance with the Assets tab in Campaign Manager.
To attach an asset, simply upload it. Anything you add will be visible to all partners and accessible here for 30 days before being deleted automatically.
You can attach any file type, but be sure to give them an easily recognizable name before you upload it (for example, "Instagram_1800px_Hawaii") to make it easy for your partners to tell what the asset is for.