The Value of Participating
Without partners, it’s pretty hard to execute any partnership-marketing campaign. Partner brands receive a number of benefits from participation in a giveaway campaign, chiefly the ability to acquire high-quality email leads from brands with overlapping demographics. While hosts retain control of the campaign in exchange for their efforts, Partners benefit from saving the time it takes to manage campaigns and still reap the benefits of growing their audience.
Participating brands also receive massive exposure, as the average giveaway campaign landing page - which prominently features the logos of all brands participating in the campaign - will garner tens of thousands of impressions.
Essential and Premium plan brands still have access to Social Growth bonus entries, even if they are just participants in the campaign (though the host retains final control over which Social options appear in the campaign, and in what order).