In this article, we'll help you:
- Understand the importance of hosting.
- Understand the responsibilities of being a good host.
Hosts ultimately control most facets of a campaign. As a host, you can select the who joins your campaign as a partner, the design and creative assets, and choose the timeline for your campaign. Hosts also have final control over advanced features like Social Sharing and the Custom CTA, and enjoy priority access to entries (great for reaching out to entrants right away, which can lead to better email performance).
It requires more of your time, but if you want to extract the most value from a giveaway campaign, hosting is the solution for you.
As the host of a campaign, your brand has several responsibilities. The first is to start the campaign! If you don’t have partners yet, you can create a campaign in the campaign manager and designate that it be visible to other brands. This allows brands to view and apply to your campaign. Follow this checklist to ensure a successful giveaway campaign! Click the header of each step to learn more about that individual action.
- Click Create Campaign in the My Partnerships page to begin filling out basic information about your campaign.
- Take a stab at a designing an appealing landing page, even if you don't have prizing secured yet.
- If you’ve found partners outside of the DojoMojo network, just designate your campaign as not visible, so that no other brands apply to join, and make sure you’ve invited those selected partners to join DojoMojo.
- Hosts are responsible for finding prizing.
- You can either reach out to a third party for a prize (like a trip or experience) or get your partners to contribute product or cash towards prizing.
- Page hosting creates a website where entrants can find your landing page (i.e. www.yourbrand.com/giveaway).
- To set up your page hosting, navigate to the Page Hosting tab of the Campaign Builder. There you can select from three options for page hosting.
- You’ll need to create dedicated emails and social posts for your campaign.
- Then share them with your partner brands. Make sure to coordinate with your partner brands, as they may have specific sizing or design requirements.
- Hosts will need to invite brands to join the campaign and review brands who have applied to join the campaign. Navigate to the Explore section to find brands to invite to join.
- As brands join, update the Official Rules to reflect new additions.
- Aim for 5-7 partners. DojoMojo strongly suggests not having more than 7 partners.
- The host is responsible for setting up advanced actions like Social Sharing and Custom CTAs.
- To set up your Custom CTA, navigate to the Custom CTA Tab of the Customize section in the Campaign Manager. Follow the steps here to set up your Custom CTA.
- To set up Social Growth, navigate to the Social Growth Tab of the Customize section in the Campaign Manager. Follow the steps here to set up Social Growth.
- Integrate DojoMojo and your Email Service Provider - newly acquired emails will be automatically added to your email list.
- Create a Tracking Link for every date and channel you'll use to promote your campaign.
- Create a “dedicated” promotional email and social media posts to share the sweepstakes with your audience. The Host will provide you with creative assets to include in the email. Use your Tracking Links for links to your landing page.
- Select a winner by going to the Summary tab within the Campaign Manager.
- Access this by clicking on the drop down menu underneath the campaign card (which now appears under Past Campaigns tab of the My Partnerships page) and clicking Choose a Winner.
- After you click that button, the winner's email address will appear. You can select multiple winners if needed.
Onboard your new readers: Finally, you'll want to make sure you are welcoming your new audience to your list. If you have an ESP integration set up, your emails will automatically be added to your distribution list.
If you are manually downloading entries, be sure to continually download them throughout the campaign and upload them to your ESP in sections. Learn more about why ESP integration is so important.
Some tips for onboarding new emails:
- Try sending users educational or relevant content first, to build trust before you send purely marketing emails.
- Send your first emails as quickly as you can after you've acquired them, so that your brand is still top of mind for the consumer.
- Don't send too many emails too quickly, as this will lead to higher unsubscribe rates.
- Set up automatic drip campaigns for newly acquired emails.
- Coordinate the timing of your send with the other brands so that your new audience is overwhelmed by too many emails. Limiting your sweepstakes to 5 or 6 partners also helps solve for this.