In this section, we'll help you understand how to read the Brand Analytics dashboard. The dashboard is the first thing you'll see when you login to DojoMojo.
Once you have either hosted or participated in your first giveaway campaigns data will begin populating your brands main analytics dashboard. This will serve as your “Home” screen and you can access it at any time by clicking on the image of Mojo the Tiger in the upper left hand corner of your screen.
Here you will be able to measure your brand’s total performance in aggregate over time across a wide variety of metrics and dimensions.
Emails Acquired & New Emails
Outlines the total emails acquired both in aggregate and by period (either daily, weekly or monthly).
Traffic from Custom CTA
To the extent you have hosted a campaign and used the Custom CTA feature or as a participant been given Custom CTA allocation by a host the number of Custom CTA clicks will be recorded here by period. You can read more about Custom CTA here and here.
Total Social Actions
This tab displays how many social actions were generated as a result of the Social Sharing Function. The graph here breaks out each social action by partner and by type of action, giving you insight into which partners drove the most growth for your campaign and for your brand.
A high level summary highlighting several key metrics displaying activity on DojoMojo across the past 30 days, past 90 days and all time.
Sort through your best performing campaigns by various key metrics to understand which campaigns performed the best and within those specific campaigns how specific partners performed.
Conversion Partner Metrics
Here you can sort through your top performing past partners based on a variety of metrics – the visits they drove, the entries, the new emails driven or the actual conversions driven.
This is particularly valuable when you want to do retrospectives on partner performance after you have participated in a number of giveaway campaigns.