In this article, we'll help you understand what you see in the "Analytics" page of your live and completed campaigns. Analytics will not update until the giveaway goes live and will be viewable for all past campaigns.
Accessing the Campaign Analytics Page
To access your campaign analytics, go to "My Partnerships" in the blue banner at the top of the DojoMojo platform, between "Analytics" and "Explore" > Find the campaign you want to view analytics for, and on the bottom of that tile, "click "Analytics" (next to between "preview" and the three dots).
Visits, Verified Entries, NTF, Social Actions, and Total Entries
1. Visits: This is the number of people who have viewed the landing page. We also call this "impressions".
The total impression count for a brand is calculated based on tracking links created for a brand's different promotional channels.
If a brand creates tracking links for a dedicated email, Facebook, and Twitter, then that brand's impression count would be the dedicated email list size, plus Facebook followers, plus Twitter followers.
We take this total impression count and divide it by the number of people who visit the giveaway from these promotional channels to calculate how interested your audience is in what you've sent them. You'll want to make note of which giveaways are the most successful in engaging your audience.
2. Verified Entries: This is the total number of emails all partners have generated over the course of the campaign. This factors in the email scrubbing service we use, if you have it toggled on.
3. NTF emails: This stands for New To File. It refers to the number of email addresses that are new to your email list via your ESP. This factors in the email scrubbing service we use, if you have it toggled on. Read below for more information on NTF.
NTF accounts for all new, unique emails contributed to a giveaway, that you have not previously received from another giveaway on DojoMojo. If an entrant has previously entered another giveaway on DojoMojo in which you were a partner, then technically you have already received their information. These overlap emails will not be included in your NTF number, but they will be included in the "verified entries" and "total entries" numbers.
For your first giveaway on DojoMojo, NTF will include the emails you contributed to the giveaway, because DojoMojo doesn't know what already exists in your ESP. In other words, DojoMojo can only recognize what we have previously sent to your ESP via our giveaways.
If your NTF number varies slightly from the new emails in your ESP from your giveaway, this is normal. Keep in mind that new emails are not pushed to each partners ESP instantly (this would increase unsubscribe rates if a subscriber received 4-7 welcome emails at the same time). To keep unsubscribes low and increase engagement, DojoMojo automatically pushes new emails to each partner's ESP at randomized intervals, keeping in mind that the host always receives the emails first. For example, Brand A (Host) will receive a batch of 450 new emails at 3:00pm, Brand B may receive them at 5:00pm, Brand C and 7:00pm, and so on. This explains why Brand A might see 24.1k NTF emails in the Analytics but only have 22k new emails pushed to their ESP.
If you decide to download a .CSV to upload into your ESP, included in the spreadsheet of emails and other data, you will see "hygiene level" of each email. We differentiate between low, medium, and high risk. You are able to decide if you want to upload these emails or not.
4. Social actions: This is the total number of clicks that all social actions received, this will include every social action added (Instagram, Facebook, app download, etc.)
5. Total entries: The gross number of entrants, or the total number of people who entered the giveaway.
Using the graph above, let's break down each data point with real numbers (as viewed from Brand A's DojoMojo account). Note that Brand A has Email Filters turned on. We can see that the campaign was seen by 3,953 people. From these, 2,550 have entered. From the 2,550 who entered, 2,350 of them are new emails for Brand A. Because Brand A has Email Filters turned on, the email scrubbing service DojoMojo uses has determined that 350 of the new emails are "high risk" and have been taken out. Therefore, 2,000 new emails will be automatically pushed to Brand A's ESP. We can also see that the 2,550 entrants clicked on social actions about 1,195 times. In other words, because brands may include multiple social media sites (i.e. their Instagram account to follow and their App to download), it is entirely possible that some entrants clicked 2 or 3 social actions for each brand, raising this number over actual entries.
The graph also displays the timeline of promotion.
Entry Contribution By Brand
The table in this section displays how many emails each brand contributed. In other words, when each brand promoted, this number is how many of their subscribers and followers clicked on the giveaway and entered their information.
Stats By Partner
This chart breaks down how many Visits, Entries, and NTF each brand drove. By hovering over each bar with your mouse, you can see exact numbers.
Social Actions and Social Contribution
In the graph on the left, you are able to see how each brands' subscribers clicked on your social actions. By hovering over the bar with your mouse (as shown by the outlined box), you will be shown the total number of clicks for each social action. For example, when Brand A hovers over "Instagram Follows" they will see that over 16,000 of their own subscribers clicked "Follow Brand A on Instagram." Additionally, Brand B had 12,784 subscribers who clicked "Follow Brand A on Instagram." This can help you gauge which brands' audiences find your content engaging and follow-worthy.
The chart on the right shows the total number of subscribers, per brand, who clicked on social actions. This will give you an idea of which brands' audiences are most engaged with social media.
In the top left next to Social Actions, you can click the drop down arrow and see how many social action clicks other brands are seeing.
Entries by Gender, Household Income, and Geographic Distribution
DojoMojo also displays campaign analytics based on gender, household income, and geographic distribution.
Gender: This metric can be pulled from 2 ways: First, when the host is creating the landing page, they can create a box for the entrant to select their gender, in addition to first name, last name, and email address. If the campaign does not ask the entrant to select their gender, but has participated in a past DojoMojo campaign where he or she did select gender, then this information will be pulled into "Entries by Gender." If the entrant is either entering a DojoMojo campaign for the first time, has entered a DojoMojo campaign before but has not selected their gender, or if the current campaign does not ask for it, then their gender information will not be included in the chart below.
When hovering over the chart with your mouse, you will be able to see the exact number of males and females who have entered. It will show a total number which will likely be less than the overall number of entrants, as explained above.
Geographical Distribution and Household: From the IP address of the entrants, DojoMojo is able to pull the geographical information down to the zip code. From this, DojoMojo finds the SES of that zip code to analyze household income data.
To see your brand's personal demographic information for entries by gender, household income, and geographical distribution, click to your brand's icon in the top right of your screen > click "View Profile."
Entries By Channel
Promoting the campaign via Dedicated email send is generally what drives the most entries. Most, if not all, hosts expect all partners to promote at least once via dedicated. However, partners can promote the campaign via Newsletter and social media (including Instagram, Facebook, Pinterest, etc.).
Analytics will show you exactly how many entries your brand and other partners drove via each promotion method. In order to see the exact number and percentage of emails, hover your mouse over the graphic. As shown below, Brand A received 16.7k emails from their Dedicated email promotion and and 266 from their Instagram promotion. If you want to see the promotional breakdown for your partners, click the drop down arrow next to "Brand A" at the top of the tile.
Using the correct tracking link is absolutely essential for correct analytics. If any one partner promotes, for example, the campaign in a Dedicated email send but uses the Instagram tracking link, these entries will be mis-attributed and will appear under the host's entries as "Preview Promotion." To learn more about Preview Promotion mis-attribution, click here.
Custom CTA (or Call to Action) is a feature that only Premium Plan members can access. The chart below shows how many clicks Brand A received on their CTA ad, per brand. For example, 1,041 of Brand B's subscribers entered the giveaway and clicked on Brand A's CTA ad. Additionally, 211 of Brand E's subscribers clicked on Brand A's CTA ad. At the top, you can see Brand A received 3,311 clicks overall on their CTA.
As with the other metrics, each partner can use the drop down arrow to toggle between brands and see how many clicks on CTA each brand received. However, often only one partner (or the host) retains a large portion, if not all, of this space.