We built DojoMojo to solve our own problems - we know how expensive and time consuming creating giveaways the old-fashioned way can be.
Even the biggest email list, though, isn't worth much if the list's quality isn't high, and those readers don't take action over time.
We've participated in hundreds of giveaways and acquired tens of millions of emails and counting for our customers. Below are what we've found leads to the highest quality list over time.
Pick the right partners.
You definitely want to work with people who represent access to an audience you want. For example, a wellness brand may want to partner with healthy food or exercise product brands. You want to be careful though that there’s not too much email overlap – if your audience is exactly the same, you won’t be able to add new users to your list.
Be selective about the partners with whom you work and find partners that closely complement your business. Look for those businesses that are the most likely place your customers are shopping and target them aggressively. Sweepstakes Marketing is all about targeted outreach. A sweepstakes with too wide a focus area may result in tens of thousands of acquired emails, but little to no actual results in the form of engagement and conversions.
It's already commonplace in other forms of marketing to track your actions through a whole host of analytics dashboards that provide a high degree of granularity into specific customer behaviors. Apply those same practices to Sweepstakes Marketing – understand which conversions came from emails acquired from your partners.
Understand which sorts of partners perform best for you and which do not, so that you can continuously improve your Sweepstakes Marketing efforts. Measured properly, sweepstakes Marketing can quickly yield data that shows CPA’s measurably lower than any form of non-branded advertising.
Don't have too many partners on one campaign.
We recommend having a maximum of 5-6 partners to avoid unsubscribes. Everyone who enters the giveaway will be opt-ing in to receive email from each brand partner as a condition of entering. If they agree to receive emails from 12 brands, they are going to be getting a lot of emails, and may be overwhelmed enough to unsubscribe from all of it.
You're far better off gaining fewer new emails and building trust by providing great content to these new readers and then hosting more campaigns in the future with new, different partners.
Reach your new audience right away with an ESP Integration.
The longer you wait, the staler your message becomes to a potential customer. Digging through a busy inbox, they may forget who you are and unsubscribe.
With an ESP integration, each entry goes to your ESP, instantly triggering an email. Someone who has just entered your giveaway will have your logo fresh in their mind. This makes it easier to capture their attention and increases awareness of your brand.
Onboard your new emails with a welcome series.
Send quality content.
Engaging your new audience is extremely important throughout the duration of the sweepstakes. While the promotion may bring you a potential audience to target, you must still communicate with them effectively.
Distribute great content and provide as much value as possible. Avoid pushy marketing promotions and messages. Establish a relationship and connection with your new audience before you ask anything of them.