We built DojoMojo to solve our own problems - How can we scale a high-quality audience in a more cost-effective and efficient way than with traditional paid marketing channels? Partnership marketing, specifically multi-brand sweepstakes, was the growth catalyst we were looking for.
We know how expensive and time consuming creating giveaways the old-fashioned way can be. Acquiring high-quality email subscribers, SMS opt-ins, and social followers isn't a walk in the park either. So, we made it easy with custom sign-up forms on your website, checkout opt-ins, and beautiful giveaway campaigns.
We've helped facilitate thousands of giveaways and acquired hundreds of millions of emails, text message subscribers, and social followers for our customers. Below are what we've found leads to the highest quality audience over time.
We've boiled it down to a repeatable, three-step process:
Host or join a giveaway. There are two types of sweepstakes: Solo and Partnership. Solo Sweepstakes are an effective tool for engaging your existing audience and collect new opt-in options from them (e.g. get their SMS marketing opt-in, so that you can text message your highest-intent consumers). With Partnership Sweepstakes, capture new leads from like-minded brand partners and enroll them in your marketing flows. Here are a few tips when running giveaways with partner brands:
Pick the right partners
You want to work with brands that align with and complement your own. They have an audience you want. For example, a wellness brand may want to partner with health food or exercise product brands.
Be selective about your partners and find brands that closely complement, but don't compete with, your business. Look for the brands that have a target demo similar to your own - brands that have audiences who are likely to engage with your offering. When searching for partners, cast a wide net, but not too wide. Sweepstakes with partners that don't match may result in quick growth but sub-optimal results in the form of engagement and conversions.
Understand which sorts of partners perform best for you and which do not, so that you can continuously improve your Sweepstakes efforts. Measured properly, giveaways can quickly yield data that shows CPA’s measurably lower than any form of non-branded advertising.
Don't have too many partners on one campaign
We recommend having 5-6 partners on any given campaign to maximize performance and avoid unsubscribes. Every consumer who enters to win the giveaway will be opting-in to receive email marketing from each brand partner. If too many brands are running the giveaway together, each entrant is going to be overwhelmed with emails and may increase the likelihood of attrition.
You're far better off keeping your giveaways smaller, gaining fewer new leads at a time, and building trust by serving up great content to new subscribers, and then you can run more giveaway campaigns in the future with different partners.
A good engagement strategy is the key to driving strong results from giveaways.
Reach your new audience right away with an ESP (Email Service Provider) Integration
The longer you wait to engage your new leads, the staler your message becomes to a potential customer. Digging through a crowded inbox several days or weeks after entering your giveaway, they may forget who you are and unsubscribe. The faster you connect, the higher your engagement rates will be.
With an ESP integration, each giveaway entry is automatically sent directly to your ESP. Be sure to set up an Email Welcome Series that instantly triggers when a new email contact is added. Someone who has just entered your giveaway will have your logo fresh in their mind. This makes it easier to capture their attention and boost their engagement with your marketing.
Onboard your new email leads with a custom Welcome Series
Leverage our tips for designing an effective Email Welcome Series, specifically designed for giveaway leads.
Send quality content
Engaging your new audience is extremely important throughout the duration of the sweepstakes. While the promotion may bring you a potential audience to target, you must communicate with them effectively and regularly.
Distribute great content and provide as much value as possible. Avoid pushy marketing promotions and messages. Establish a relationship and connection with your new audience before you ask anything of them.
Set up SMS Marketing on your giveaways
Boost your results by 40% by activating SMS Marketing. Text message marketing is one of the most powerful marketing mediums and is quickly becoming a top revenue channel for digital brands.
DojoMojo allows you to legally capture and engage SMS subscribers from your Solo and Partnership Sweepstakes. Unlike the emails you acquire from giveaways, you do not need to export your mobile leads to a separate marketing platform. You are able to communicate with text message subscribers directly on DojoMojo.
We've designed an SMS opt-in process that's not only fully compliant but also clear and intentional. Consumers who sign up for your text message program know exactly what they're signing up for. As a result, these consumers are likely your most engaged subscribers. Here are a few tips to consider when activating SMS Marketing on your giveaways:
- Boost SMS opt-in rates by offering an incentive (e.g. "Sign up to receive 25% off and be the first to hear about exclusive offers").
- Set up an automated welcome text message drip and make sure your messaging concise, relevant, and accurate. For example, if you offered a 25% discount in the opt-in form, include the active promo code and a link to your website in the message.
- Use segmentation to send engaging and personalized text messages to a highly-targeted audience. With >90% open rates, you can bet your text messages will be seen.
- Use Automations to reduce your inputs and send timely messages to consumers based on their purchase behavior.
Personalized and relevant SMS messages can help turn your new leads into paying, loyal customers.
Use SMS Marketing Campaigns, Follow-Up Messages & Segments
After filling the top of your funnel, use DojoMojo's SMS Campaigns and automated follow-up messages (also known as drips) to create a series of texts that further engage your newly captured contacts. Identifying the right segment for your marketing messages is crucial in ensuring that you deliver individualized and relevant messages to the correct customer. You can hone in on a segment and send even more relevant messages based on the information your subscribers provided, links they clicked, and other actions they've taken. Automating these repetitive messages means freeing up more of your valuable time focused on measuring the results of your work.
Use SMS Automations
Boost revenue and save time with data-driven automations. SMS Automations is a tool to help you create and deliver messages to certain people based on specific actions they take–or don’t take. Catch the right consumer at the right time with the right message, recover lost sales, and encourage repeat purchases - and, as the name suggests, it’s entirely automated. DojoMojo offers a full suite of SMS Automations including:
- Cart recovery (for Shopify)
- Thank you offer
- First-time order
- Loyalty offer
- Big spender offer
- Win-back offer
Monitoring the progress and results of your initiatives is critical in understanding your customer’s journey and their interactions with your business. All of your Sweepstakes and SMS results can be viewed directly in your DojoMojo Analytics. We make performance tracking easy so you can continuously replicate what works.
Ready to get started?
Here's a cheat sheet to kickstart your growth:
1. Host a Solo Sweepstakes and capture SMS opt-ins on the giveaway's landing page and post-entry page. Craft your welcome text(s) in the Post Entry Actions tab of your giveaway dashboard. Or, host/join a Partnership Sweepstakes. If you're joining a giveaway hosted by another brand, ask for their permission to collect SMS subscribers on the Post Entry page (also referred to as Split Traffic).
2. Integrate with your ESP and set up an email welcome series.
3. Set up your preferred SMS Automations.
4. Craft SMS Campaigns and schedule them to go out in sequence with your upcoming marketing calendar.
Talk to our team for expert guidance!