What's a Custom CTA?
Premium Plan users can create a Custom CTA or post-entry ad to maximize site views, unique visits, brand awareness and conversions for your business.
This ad and call to action will be shown to entrants after they enter your giveaway and complete any Social Actions, and can prompt them to try a product or service, view a landing page, read a specific piece of content. A video ad can also be created shared this way.
For e-commerce brands, this is a really effective way to leverage your sweepstakes traffic to drive conversions.
For media companies looking for more readers, it's another effective way to drive pageviews to your content.
Here's an example, where the image and "Free Wine" button you see is a Custom CTA. Clicking that button would take the entrant to a landing page, where they can sign up for a free trial (or read your article, etc).
Navigate to set up a custom CTA
In Campaign Manager, select Customize > Custom CTA.
Select a CTA Design
This custom CTA can be purely text with buttons for clear and concise messaging.
The Clickable Banner Ad is similar in format to the display ads show on Facebook, Google Retargeting, Twitter, etc. but with no incremental marketing spend required. We recommend that you use an image around 800x400 in size (shown above).
The Full Page Ad maximizes the screen to deliver content to a user. Use this format for more complex messaging or emphasized visual effects to drive actions. Use a 1000x500 image for best results.
If your brand regularly does video advertising, you can also select that option and a video will begin auto-playing after an individual enters into your giveaway. This is a great way to drive awareness to your YouTube page.
Edit Text and Buttons
To edit the button text, link and your headline message, just type in the fields below. We've automatically included your info here to save you time.
Test Your CTA
Make sure your CTA image and links look and work the way you want them to. Go to Social Actions and click Preview to see what the image looks like. Click the image to ensure it's redirecting to the right place.
Optional: Share your Traffic
By default, the host gets 100% of the Custom CTA traffic, meaning that everyone who enters into the sweeps will see your brand’s Custom CTA. You have the option to split the traffic across all or some of the other brands with other Premium users.
Just click Manage This Traffic and add the percentage of traffic you'd like to be directed towards another partner's CTA.
Don't have Custom CTA? Upgrade to Premium to take full advantage one of the DojoMojo’s most powerful features.