We absolutely understand that you want to make the most of each lead your business receives to improve your bottom-line and conversion rates. DojoMojo has always been a solution for new customer acquisition, and Conversion Actions will make it even easier for you to maximize your conversion opportunities and brand exposure straight from your sweepstakes. Let’s walk you through the key capabilities to maximize your sweepstakes entries.
What are Conversion Actions?
The post-entry section of sweepstakes–the page customers see once they complete a sweepstakes–is one of the most critical points to nurture your leads. Conversion Actions is a suite of tools to help guide potential customers deeper into your funnel right from the post-entry section.
Pro Tip: Open up access to the post-entry traffic to participating partner brands using Split Traffic. Hosts own the post-entry traffic and fully manage what entrants see in the post-entry section. Through Split Traffic, access to post-entry traffic can be distributed across participating partner brands, so they can also leverage Conversion Actions and expand their audience reach. Split Traffic is optional – it’s entirely up to you to decide how much traffic you want to divvy up across partner brands.
Set Up and Preparation
Prepare yourself for success by choosing the Conversion Action that best aligns with your marketing and return on investment strategy. To help you achieve your goals, DojoMojo offers three types of Conversion Actions: SMS Marketing, Custom Call-to-Action, and Thank You-Only Message.
- SMS Marketing to connect with customers directly and immediately.
SMS Marketing is our advanced set of text messaging solutions to help you forge healthy relationships with customers. Not only will SMS help you reach your customer directly, marrying your sweepstakes with SMS Marketing is the best way to rapidly scale your mobile marketing audience.
Enabled with SMS and MMS, use DojoMojo’s SMS Marketing solutions to place an enticing offer directly in front of your interested leads, bringing them closer to a sale.
- Custom Call-to-Action (CTA) to further brand awareness and drive traffic to your website.
This is your space to focus your audience’s attention and direct them towards a specific action or destination. For instance, if you’re a media company looking to improve the number of impressions on a new piece of content, a Custom CTA can help drive traffic to a specific page on your website. If this is the case for you, DojoMojo has various built-in templates, including simple banners or highly-visual full page ads to align your branding from start to finish.
- Thank You-Only Message
A ‘thank you’ message is the simplest way to complete the sweepstakes experience. Simply display a short and sweet note to all participants.
If you are on a free Basic Plan, you can already set up a Thank You Message for all of your sweepstakes entrants. For advanced conversion tools, Essentials and Premium plans will open up access to DojoMojo’s advanced conversion features.
Ultimately, your goals, which industry you’re in, and the channel that presents the best opportunity will help you choose the best Conversion Action for your campaign. Whether you’re looking to increase your sales or aiming to raise attention for your brand, DojoMojo provides the foundation for optimizing each stage of the sweepstakes experience and keeping your conversions going.