The Advertise Custom CTA page enables Premium Plan users to list their ad on the DojoMojo CTA Exchange and allows brands to bid for it on a per-click basis. Once you’ve approved a bid and the campaign is live, the ad will be shown to entrants. DojoMojo collects a 20% transaction fee on each ad placement.
When deciding how much of your CTA to sell, look to see how many clicks your campaign is expected to receive. For example, if Brand A is hosting a campaign that is going to get 100 clicks, and they want to retain 50% of the ad space, they should only sell 50 clicks to Brand B. Note that Brand A's ad will only be shown after Brand B's ad has been shown 50 times.
Follow these instructions to sell your Custom CTA ad space.
In Campaign Manager, select Customize > Custom CTA > Advertise CTA Space
Advertise your Custom CTA ad space on the DojoMojo CTA Exchange in 3 simple steps.
- Enter a name for your CTA ad.
- Enter the details about your campaign, the prize, targeted demographics and expected entries.
- Toggle the button to allow brands to search for and bid on this CTA.
Your ad will now appear on your Campaign Profile and the Custom CTA Exchange. Other brands will be able to search for and bid on your CTA ad space.