What's an ESP Integration?
With an ESP (Email Service Provider) integration, each entry you collect goes to your ESP - no downloading and uploading big spreadsheets of emails into your ESP.
This enables you to set up your marketing welcome drip so that it is triggered as soon as an entry from a sweepstakes hits your email list in your ESP.
Why is it important?
Integrating means a higher performing list
List quality is much higher when you reach people right away. Even 2-3 days can make a big difference in performance- the longer you wait to reach people, the higher the unsubscribe rate and the lower the open and click through rates.
It saves you time
Integrating sends entries directly to your list, which can then trigger marketing immediately - no more downloads, uploads and sends.
Uploading can hurt your deliverability rating with your ESP.
It's important to stay compliant with your ESP at all times, and ESPs understandably care very much sending quality marketing content, and limiting the number of emails uploaded helps regulate how your new subscribers are responding to the content you begin to send them.
If you upload large lists into your ESP, your account may be flagged as suspicious. Over time, this can cause deliverability issues with your ESP and may make it harder for your message to reach your audience. To prevent this, if you download entries from DojoMojo, we will share them with you in .csv files that are batched into smaller groups of entries. While we know this can take a bit more time, we want to make sure we're helping you grow, not creating issues with deliverability down the line.
The best way to stay compliant with ESPs is to integrate with them directly, which we highly recommend. We support free integrations with numerous ESPs, or you can create your own Custom Entry Callback.
How do I set up an integration for my ESP?
If you are or have access to a developer, you can create your own custom integration.
Don't see your ESP? Drop us a line and we can look into building it.
How are entries distributed to my ESP?
On DojoMojo, the Host receives the entry first. After this, the email addresses are sent to all other Partners every 2 hours, in a random and rotating order each time to keep things equitable.
To sum it up...
We want to help make sure your new subscribers have the best experience so that you can have the most success growing your audience and we are constantly learning and adapting. Let us know if you have any further questions or ideas - we're here to help.